SRP (Sales Recovery Program) is a solution designed to review non-converted leads and uncover what actually happened. It identifies why customers didn’t buy, whether they purchased elsewhere, and whether they are still in the market. The outcome is both sales recovery opportunities and clear insight to improve conversion performance.

SRP Digital is a scalable, automated approach used for continuous monitoring and fast insight across larger lead volumes. SRP Standard is a more tailored program using deeper engagement to deliver richer intelligence, often used for OEM projects, campaigns, or dealer performance reviews. Both deliver Recovery + Intelligence — just at different levels of depth.

Yes. A key part of SRP is identifying prospects who are still in the market. These leads can be flagged for re-engagement, creating real opportunities to convert sales that would otherwise be lost.

A CRM tracks activity — it shows what your team did. SRP focuses on outcomes — it shows what the customer actually did. This includes why they didn’t proceed, where they went, and whether they are still considering options. It fills the gap between internal reporting and real customer behaviour.

Mystery shopping tests process using scripted scenarios. SRP engages real customers who made genuine enquiries. That means SRP can uncover real lost-sale reasons, identify competitive outcomes, detect still-in-market prospects, and provide insight based on actual buying behaviour. In simple terms: Mystery shopping measures process. SRP reveals outcomes.

SRP can be applied to a range of lead types, including recent campaign leads, unsold enquiries, inactive prospects, and dealer-level or network-wide datasets. Typically, leads are reviewed within a defined timeframe (e.g. 7–14 days post-enquiry).

SRP Digital can typically be deployed quickly once lead data is available. SRP Standard projects are tailored, but can be mobilised rapidly for campaign reviews or targeted dealer analysis.